Dutch insurtech startup MarvelX has announced the successful close of a $6 million seed funding round to fuel the next phase of its AI-driven platform, ClaimOS MaX, designed to overhaul traditional insurance workflows. The round was led by EQT Ventures, with strategic backing from high-profile angel investors including Jobi George (Elastic, Microsoft), Keith Grose (Coinbase, Plaid), Yana Abramova (Pretiosum), Humphrey Valenbreder (Partior, bunq), Mehdi Ghissassi (Google DeepMind), and Plug and Play Ventures.
MarvelX is aiming to modernise an industry notorious for its complex processes, legacy systems, and customer dissatisfaction. Its flagship platform leverages artificial intelligence to automate time consuming tasks such as claims processing, fraud detection, and customer communication, reducing costs and error rates while significantly speeding up response times.
“Our vision is to bring the same level of intelligence and automation to insurance that AI has already brought to sectors like finance and logistics,” said MarvelX CEO and co-founder Sophie van Rijn. “The ClaimOS MaX platform is built to give insurers the tools they need to operate faster, smarter, and with greater transparency.”
The company’s ClaimOS MaX platform functions as a comprehensive AI operating system for insurers, integrating machine learning, natural language processing, and real-time data analytics. The system uses AI agents to scan and analyse documentation, customer interactions, and third-party data to make rapid decisions, cutting claims resolution times from weeks to mere hours in some pilot programs.
Key capabilities include:
- Automated claims triage and routing
- Real-time fraud flagging based on behavioral patterns and anomalies
- AI-driven chatbots and virtual agents for first-response engagement
- Predictive analytics to forecast risk exposure and pricing strategies
According to MarvelX, the system can handle thousands of claims concurrently, freeing up human agents to focus on complex or high-value cases. In early trials with European insurers, the company reported a 43% reduction in claims processing time and a 32% drop in fraud-related losses.
With the new $6 million injection, MarvelX plans to double its workforce over the next 12 months, with a particular focus on hiring top-tier AI engineers, data scientists, and insurance domain experts. Funds will also go toward expanding its product offering and entering new European markets including Germany, France, and the Nordics.
Additionally, MarvelX is deepening collaboration with reinsurers, regulatory bodies, and compliance tech firms to ensure that its products meet the stringent requirements of the global insurance industry.
“We’re not just building software; we’re building trust in automation,” said van Rijn. “Our goal is to enable insurers to evolve from reactive service providers to proactive partners in managing risk.”
MarvelX’s rise comes amid a dramatic increase in investment in AI-powered insurtech. In Q1 2025 alone, global funding in the insurtech space hit $1.31 billion, marking a 90% surge from the previous quarter. AI-driven companies like MarvelX represented more than 60% of all funding deals, reflecting a broader industry pivot toward automation and digital-first engagement.
Analysts say that with AI and automation becoming increasingly critical in the fight against inefficiencies, fraud, and customer churn, startups like MarvelX are well-positioned to lead the next wave of innovation in the sector.
“The insurance industry is undergoing a seismic shift. MarvelX is not just catching the wave, they’re helping shape it,” said EQT Ventures partner Laura Kjær, who led the deal.
Looking ahead, MarvelX is exploring new applications of its platform, including AI-powered underwriting, personalised risk profiling, and embedded insurance solutions for digital marketplaces. The company is also expected to launch a regulatory sandbox pilot in collaboration with the Dutch Authority for the Financial Markets (AFM) later this year.
As the insurtech space continues to mature, MarvelX stands out not only for its technology, but for its holistic approach to reshaping how insurers operate and interact with their customers.